Content marketing company, based in Sheffield
Award-winning, Yorkshire-based content marketing company committed to increasing visibility and bringing in motivated customers. Our content marketing services are all about capturing your audience. We get into the head of your target consumer, find out what makes them tick, and nudge them towards that all-important conversion.
Content marketing company, based in Sheffield
Award-winning, Yorkshire-based content marketing company committed to increasing visibility and bringing in motivated customers. Our content marketing services are all about capturing your audience. We get into the head of your target consumer, find out what makes them tick, and nudge them towards that all-important conversion.
Why use content marketing services?
Brand discovery
Content marketing is a great way to increase brand awareness. High-quality content attracts visitors to your website, increasing organic traffic through search engines and social media.
Enhance SEO
Regularly publishing optimised content boosts your search engine rankings, making it easier for potential customers to find you.
Improve Conversion Rate
Engaging content can capture the attention of your ideal audience, encouraging them to convert and keep converting, in future.
Content Marketing Services
Content Strategy
Content marketing can be used to increase brand awareness, generate leads, and drive sales. It's an extremely effective way of reaching your ideal audience and convincing them to take action.
Content Creation
We get to know your marketplace, audience and competitors, so that we can craft content that outshines the rest, while matching your brand messaging and TOV.
Content Optimisation
If you've created great content, but it's not getting your the rankings, or views that you feel that you deserve, then we can amend, optimise and create images and videos, to bring your content to life.
Website Content
Keep your customers hooked with an innovative landing page copy. Understand exactly what content your audience is responding to and optimise your site to get those all-important conversions.
Digital PR
Content promotion allows us to showcase your website & content to a wider audience. With a network of high-authority publications, we're committed to increasing your views.
Blog Writing
Blogs can be incredibly helpful, when it comes to SEO and increasing your online Visibility. We craft keyword-rich blog content, that adds value to your website and increases conversion rates.
Brand-centric cross-channel content marketing strategies
Not only can content marketing raise brand awareness and increase the perception of consumer trust, but content writing can also contribute to the improvement of your social media strategy and boost your SEO, to form a 360-degree digital marketing approach.
Flexible & freelance content marketing solutions
We're affordable, freelance and flexible, so that you gain access to content marketing services that:
- Improve brand awareness
- Create real personality
- Increase website traffic
- Generate leads
Certifications
Google Ads Agency Partner
We gain access to exclusive support networks, training and tools, to ensure that you're Google Ads are set for success.
Meta Business Partner
We are part of a global community of solution specialists, vetted by Meta for technical and service excellence. We get access to unique benefits such as training, support, analytics, to help fuel the growth of your business.
GA4 Certified
We've gained advanced certifications in Google Analytics, to ensure that we can conduct advanced setup, data mining and pull reports, to see exactly what is working, for you brand.
All-encompassing content marketing services
When we take on a client, we have our ear firmly pressed to the ground and begin looking for industry trends, topical news and valuable ideas that will capture consumers' attention. We assess the pain points of your current target audiences and tailor our strategy, tone of voice and message to mirror them. We're well-equipt to deliver copywriting for a wide array of content types, so whatever your business requires, we're here to deliver the goods.
How does it work?
We're a collaborative of award-winning freelance performance marketers, who understand the complexity of online marketing. You'll gain access to a dedicated freelance performance marketing consultant, with hands on experience in SEO, PPC and content marketing.
What types of content marketing do we utilise?
1. Blogging
Blogging is one of the most common forms of content marketing. By regularly publishing informative and engaging blog posts, businesses can establish themselves as industry experts and drive traffic to their website. Blogs can cover a wide range of topics, from educational content to company updates and industry news.
2. Social Media Marketing
Social media platforms like Facebook, Instagram, and Twitter offer a powerful way to connect with customers and promote content. Businesses can share blog posts, videos, infographics, and other content on social media to increase brand awareness, drive traffic, and engage with their audience.
3. Video Marketing
Video content is becoming increasingly popular in the world of content marketing. Businesses can create how-to videos, product demonstrations, customer testimonials, and more to engage their audience in a visually appealing way. Video content is highly shareable and can help businesses reach a wider audience.
4. Email Marketing
Email marketing involves sending targeted, personalized emails to customers and prospects. Businesses can use email marketing to promote blog posts, share special offers, announce new products, and nurture leads. Email marketing is a cost-effective way to stay in touch with customers and drive conversions.
5. Infographics
Infographics are visual representations of information, data, or knowledge. They are a great way to present complex information in a simple, easy-to-understand format. Businesses can use infographics to educate their audience, increase brand awareness, and drive traffic to their website.
6. Podcasting
Podcasting involves creating audio content that users can listen to on-the-go. Businesses can host their own podcasts to discuss industry trends, interview experts, share success stories, and more. Podcasting is a great way to connect with an audience that prefers audio content.
Our content marketing approach
We start by getting to know your business, keywords, industry and customers, as they are what makes you, you. This thorough analysis will be the foundation of our campaigns in order for us to drive relevant traffic and to get you seen in the right places.
We will position you right in the heart of the action, by making a detailed database of your USPs, competitors and ideal customer profiles.
We’ve figured out what’s the best thing for your business, now... it’s time to showcase it. We’ll feedback our thoughts and findings, giving you a playbook to work to, or a document that will detail every step that we’ll take, to achieve your brand goals.
The strategy is refined and agreed upon, by all parties and we get to work with actually implementing your strategy, from crafting dedicated landing pages, made to convert, to optimising key pieces on content, social media profiles and setting up best practice tracking techniques. You’ll have an accurate timeline of activity and completion.
All performance marketing-related tasks will have been completed, to get your strategy into the best shape that it can be, for whichever service you request. Then, we’ll test, review and update you. If you have requested management of certain performance marketing activities, then this will commence, with regular reporting and calls in place, should you need them.
Our performance marketing company was founded by Beckie in 2022, created to help change-makers, innovators, startups and CEOs with their digital challenges. With Bite Digital, you'll get access to a team of marketing specialists, experts in their field, who are passionate about delivering tangible results, not just vanity metrics.
Our aim is not only to increase traffic to your site and, but to help convert more people, more often. We want you to achieve your business goals, fast.
We have a passion for providing companies with unique performance marketing strategies. We research, target and convert your ideal audiences into loyal and advocating customers.
Our performance marketing company believe that every brand deserves to have access to digital services that increase online advertising performance, without having to pay high agency fees.
We are excited about working with any business with ambition, regardless of size and industry. Typically, we specialise in hospitality marketing and F&B brands. But, we’ve worked with countless e-commerce and B2B brands too, putting a creative spin on their performance marketing efforts. We focus on ROAS and ROI, the metrics that really matter, to your brand.
Content Marketing Services, for Sheffield businesses
We're your local content marketing experts, based in Sheffield. We have a remote team, all based in South Yorkshire. This allows us to craft more effective and targeted campaigns for local brands we work with, know and love.
Additionally, being nearby enables us to provide prompt support and foster strong, collaborative relationships with our clients. Let's work together to create high quality content that gets you noticed, in your ideal market.
Content Marketing FAQs
Content marketing is a crucial aspect of any business's marketing strategy. It involves creating and distributing valuable, relevant content to attract and engage a target audience.
The primary goal of content marketing is to drive profitable customer action. This can include increasing brand awareness, generating leads, nurturing customer relationships, and ultimately driving sales.
We're not content marketing agency, although we have access to a team of UK-based, experienced copywriters and content marketing professionals.
We're more of a collaborative and, while we don't have the operating costs of an agency, we have access to exactly the same knowledge banks, software and talent.
So, while we're not a content marketing agency in Sheffield, we operate with the same deliverables and can offer them, at a much more affordable cost.
Content marketing can take various forms, including:
- Blog posts
- Articles
- Email marketing
- Infographics
- Videos
- Podcasts
- Social media posts
- Website copy
- Whitepapers and more.
The key is to choose the type of content that resonates with your target audience. At Bite, we pride ourselves on being able to create a multitude of different content types, but crucially, we will only invest time and money into create what we think will work for your brand and target market, leading to less wasted budget and improved ROI.
How much content marketing specialist charges, depends on their experience, location and industry. However, hourly rates start at around £40, per hour and can increase to around £100, per hour.
At Bite, we believe in total transparency and charge a flat rate of £50, per hour and a day rate of £400, per day.
When comparing these costs with a content marketing agency, who tend to charge around £150+, per day, it's easy to see the benefits of working with a collaborative of experienced, local content experts.
No, we're passionate about offering flexible content marketing solutions, to all businesses.
We can offer one-off Project costs, spread the cost of your work, over a certain number of months, or you can sign up to a retainer.
However you pay, we ensure that you get consistent content marketing support.
Success in content marketing can be measured through various metrics, such as website traffic, social media engagement, lead generation, conversion rates, and customer retention. It's essential to set specific goals and track the performance of your content regularly.
Search engine optimisation (SEO) plays a crucial role in content marketing by helping your content rank higher in search engine results. By optimising your content with relevant keywords, meta tags, and quality backlinks, you can improve its visibility and reach a larger audience.
Content marketing can integrate seamlessly, within other digital marketing services, like your SEO strategy and social media marketing. So, it's worth investing in multiple avenues, to get the most out of your digital Campaigns.
The frequency of content creation depends on your resources, audience preferences, and industry trends. Consistency is key in content marketing, so it's essential to maintain a regular publishing schedule that keeps your audience engaged.
By addressing these frequently asked questions about content marketing, you can gain a better understanding of how to create a successful content marketing strategy for your business. Remember, content is king in the digital age, so investing in high-quality, valuable content can help you achieve your marketing goals.