Rekorderlig
Rekorderlig
The Roundup
How We Crushed Rekorderlig’s Launch Event, Delivering a Sell-out Event on a Record Shoestring Budget
When Rekorderlig launched its new Frusen cider range at The Club House, Liverpool, it needed a campaign that would drive buzz, pack the venue, and make frozen drinks the hottest thing in town.
The challenge? Ensuring the ads not only looked great but performed across every platform, adapting to each's unique demands.
Mission accomplished. We got people talking, and the drinks sold out within hours. The cherry on the top? We delivered some of the best performance metrics Rekorderlig has ever seen.
The brief
Frusen was a new product with a lot riding on its launch. Rekorderlig wanted brand awareness, real engagement and - most importantly - people at the event with frozen drinks in hand.
Social media was the core channel to make noise, build hype, and get people to show up, which meant creating scroll-stopping content across platforms - but on a tight budget.
Although Rekorderlig is a well-established brand, they operate in a competitive space with constant new launches. A launch strategy was needed to cut through the noise and create genuine demand for the new Frusen cider drinks, while remaining on brand.
That's where we came in. We don't just run campaigns; we create experiences that people actually want to be part of.
The result? An event that sold out in hours and performance metrics that set new benchmarks for the brand.
The strategy
Everything we did had to scream ‘Rekorderlig’.
Dedicated stands, branded decorations and experienced staff were hired to match Rekorderlig’s vibe.
Partnering with the brand’s in-house team, we generated multiple creative assets for Facebook and Instagram, and made sure to optimise the adverts for each platform. No lazy resizing here!
Remember - what works on a Facebook feed might bomb on an Instagram Story. Testing and mockups were vital in ensuring Rekorderlig always looked sharp on social media.
We monitored performance in real-time and adjusted campaigns based on what was actually working, not what we thought should work.
The event was a real win-win, giving customers (ice) cold ciders, and Rekorderlig hot results!
The brief
Frusen was a new product with a lot riding on its launch. Rekorderlig wanted brand awareness, real engagement and - most importantly - people at the event with frozen drinks in hand.
Social media was the core channel to make noise, build hype, and get people to show up, which meant creating scroll-stopping content across platforms - but on a tight budget.
Although Rekorderlig is a well-established brand, they operate in a competitive space with constant new launches. A launch strategy was needed to cut through the noise and create genuine demand for the new Frusen cider drinks, while remaining on brand.
That's where we came in. We don't just run campaigns; we create experiences that people actually want to be part of.
The result? An event that sold out in hours and performance metrics that set new benchmarks for the brand.
The strategy
Everything we did had to scream ‘Rekorderlig’.
Dedicated stands, branded decorations and experienced staff were hired to match Rekorderlig’s vibe.
Partnering with the brand’s in-house team, we generated multiple creative assets for Facebook and Instagram, and made sure to optimise the adverts for each platform. No lazy resizing here!
Remember - what works on a Facebook feed might bomb on an Instagram Story. Testing and mockups were vital in ensuring Rekorderlig always looked sharp on social media.
We monitored performance in real-time and adjusted campaigns based on what was actually working, not what we thought should work.
The event was a real win-win, giving customers (ice) cold ciders, and Rekorderlig hot results!
The results
No smoke and mirrors here - the proof is in the pudding:
- Our social media adverts reached more than 100,000 people with a limited budget. That's efficiency right there
- Achieved a CPM (cost per thousand impressions) of £1.09 - the lowest Rekorderlig has ever seen
- Secured a CPC (Cost Per Click) of £0.55, which outperformed competitors and the broader food and beverage industry across social media platforms
- The event was packed, with Frusen drinks selling out within hours